Why was the product developed?

Five years ago, Filip Technologies founder, Sten Kirkbak, lost his son, Filip, in a shopping mall. Like any parent, he panicked. Ultimately, his son was found, but as a result of the harrowing experience, which almost every parent has felt at one time, he realized there needed to be an easy way for kids to reach their parents, and parents to find their children quickly and easily. When Sten dug deeper, he found there was no single device that blended communication, location ease of use and appealing design. From this FiLIP was born.
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